Statistics for Management and Economics (MindTap Course List)
Author: Gerald Keller (Author)
Publisher finelybook 出版社: Cengage Learning
Edition 版本: 12th
Publication Date 出版日期: 2022-03-14
Language 语言: English
Print Length 页数: 1000 pages
ISBN-10: 035771427X
ISBN-13: 9780357714270
Book Description
Discover how important statistical methods are for today’s managers and economists as you learn how to apply these tools to real business problems with Keller’s best-selling STATISTICS FOR MANAGEMENT AND ECONOMICS, 12E. This edition emphasizes applications over calculations. A unique three-step “ICI” approach to problem solving teaches you how to “identify” the correct statistical technique by focusing on the problem objective and data type; “compute” the statistics by hand or using Excel XLSTAT or STATA; and, finally, “interpret” the results within the context of the problem. Data-driven examples and more than 30 cases demonstrate how marketing managers, financial analysts, accountants and economists rely on statistical applications. In addition, thousands of exercises and datasets use real data from individuals, sports teams or the stock market to let you practice what you’ve learned. MindTap digital resources include XLSTAT commercial Excel add-in and additional activities for practice.
About the Author
Gerald Keller is emeritus professor of business at Wilfrid Laurier University, where he taught statistics, management science and operations management from 1974 to 2011.
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