1484231015
Social Media Analytics Strategy: Using Data to Optimize Business Performance
by: Alex Gonçalves
ISBN-10: 1484231015
ISBN-13: 9781484231012
Edition 版本: 1st ed.
Released: 2017-12-16
Pages: 306
Book Description
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics,dashboards,and reports,this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing.
Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers.
This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies.
What You’ll Learn
Get a clear view of the available data for social media marketing and how to access all of it
Make use of data and information behind social media networks to your favor
Know the details of social media analytics tools and platforms so you can use any tool in the market
Apply social media analytics to many different real-world use cases
Obtain tips from interviews with professional marketers and founders of social media analytics platforms
Understand where social media is heading,and what to expect in the future
Who This Book Is For
Marketing professionals,social media marketing specialists,analysts up to directors and C-level executives,marketing students,and teachers of social media analytics/social media marketing
Contents
Part I: Data
Chapter 1: Social Media Data
Chapter 2: From Data to Insights
Chapter 3: Luis Madureira
Part II: Defining Analytics in Social Media and Types of Analytics Tools
Chapter 4: Analytics in Social Media
Chapter 5: Dedicated vs. Hybrid Tools
Chapter 6: Alexander and Frederik Peiniger
Part III: Differences of Social Media Networks
Chapter 7: Social Network Landscape
Chapter 8: Tam Su
Part IV: The Analytics Process
Chapter 9: The Analytics Process
Chapter 10: Armando Terribili
Part V: Metrics,Dashboards,and Reports
Chapter 11: Metrics
Chapter 12: Dashboards
Chapter 13: Reports
Chapter 14: Milan Veverka
Part VI: Strategy and Tactics
Chapter 15: Strategy
Chapter 16: Tactics
Chapter 17: Michael Wu
Part VII: The Future
Chapter 18: Prescriptive Analytics
Chapter 19: The Future of Social Media Analytics
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