Sams Teach Yourself google AdWords in 10 Minutes (Sams Teach Yourself in 10 Minutes) 1st Edition
by: Bud E. Smith
Publisher finelybook 出版社: Sams; 1st edition (January 13,2011)
Language 语言: English
Print Length 页数: 214 pages
ISBN-10: 067233545X
ISBN-13: 9780672335457
Book Description
Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward,practical answers when you need fast results. By working through its 10-minute lessons,youll learn everything you need to use Google AdWords to find more customers,sell more of your products and services,and earn higher profits at lower cost!
Tips point out shortcuts and solutions
Cautions help you avoid common pitfalls
Notes provide additional information
Plain English definitions explain new terms
10 minutes is all you need to learn how to
Identify goals,target markets,and demographics
Create your AdWords account and publish your first test ads
Write great ads and continually improve your copy
Schedule ads for the right times of day,days of the week,holidays,and seasons
Master AdWords tools for managing accounts,bids,keywords,and ads
Choose,fine-tune,and optimize keywords
Use AdWords to complement organic search engine optimization (SEO) campaigns
Use geotargeting and other advanced techniques
Profit from AdWords suggestionsand know when to ignore them
Utilize AdWords reporting to improve your ads profitability
Control spending,manage cash flow,and reduce costs without impacting results
Troubleshoot your AdWords campaigns
