There are a lot of books out there on how to be a creative professional. And a lot of schools where you can learn to be a creative professional. But let’s say you find success on your chosen path, and they put you in charge of other creative professionals. Nobody tells you what to do then.

Now they do.

This book is a step-by-step guide to leading creative teams. You’ll learn what a creative leader’s job is (helping your team be more successful) and what it’s not (telling people what to change about their work). How to have one-to-ones. What a one-to-one is in the first place. How to build creative culture. How to hire the right people. How to give feedback in a way that teams will listen. How to sell work. How to establish your creative vision. And most importantly, how to say thank you.

And by the way, thank you for reading this far.

Kevin Frank has been a creative for nearly 30 years, and leading creative teams for the last 15 years. Most recently, he was Executive Creative Director of LinkedIn, where his team was named Advertising Age In-House Agency of the Year and he was named to Campaign’s 40 over 40 list. Prior to LinkedIn, he was a Creative Director at Apple, and held positions in agencies including the first copywriter at Venables Bell + Partners. His work has been recognized by every major industry awards show including Cannes Lions, The One Show, D&AD, Communication Arts, and the Effies.

Kevin envisions a creative community where everyone understands that the key to making great work is great leadership. And while Kevin has shared his approach to leading creative teams in articles, posts, podcasts, and on stage, this is his first attempt at writing a book. So please cut him some slack even if it’s not quite The Brothers Karamazov. He hopes you like it and find it helpful.