Orchestrating success: Improve control of the business with sales & operations planning
January 1, 1988
Author: Richard C. Ling(Author)
Publisher finelybook 出版社: Wight (Oliver) Publications In (January 1, 1988)
Language 语言: English
Print Length 页数: 177 pages
ISBN-10: 0939246112
ISBN-13: 9780939246113
Book Description
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company’s business plan and each department’s operations, accurately anticipate changes in customer’s needs and significantly improve a firm’s competitive position with an enhanced level of customer satisfaction.
Contents
Preface
Acknowledgments
CHAPTER 1 Working in Concert
CHAPTER 2 Synchronizing with the Marketplace
CHAPTER 3 Conducting the Process
CHAPTER 4 Establishing Responsibilities
CHAPTER 5 Preparing the Data
CHAPTER 6 Operating the Process
CHAPTER 7 Implementing the Process
ΑΡPENDIX A
Sales & Operations Planning Survey
APPENDIX B
The Mechanics of Manufacturing Resource
Planning (MRP II)
APPENDIX C
The Mechanics of Just-in-Time
APPENDIX D
Implementation Plan
APPENDIX E
Sources for Additional Information
Index
