Next-Level A/B Testing: Repeatable, Rapid, and Flexible Product Experimentation
Author:Leemay Nassery (Author)
ASIN: B0DXN561BV
Publisher finelybook 出版社: Pragmatic Bookshelf
Publication Date 出版日期: 2025-07-01
Edition 版本: 1st
Language 语言: English
Print Length 页数: 215 pages
ISBN-13: 9798888651308
Book Description
The better tools you have in your experimentation toolkit, the better off teams will be shipping and evaluating new features on a product. Learn how to create robust A/B testing strategies that evolve with your product and engineering needs. See how to run experiments quickly, efficiently, and at less cost with the overarching goal of improving your product experience and your company’s bottom line.
The long-term success of any product hinges on a company’s ability to experiment quickly and effectively. The more a company evolves and grows, the more demand there is on the experimentation platform. To continue to meet testing demands and empower teams to leverage A/B testing in their product development life cycle, it’s vital to incorporate techniques to improve testing velocity, cost, and quality.
Learn how to create an A/B testing environment for the long term that lets you quickly construct, run, and analyze tests and enables the business to explore and exploit new features in a cost-effective and controlled way. Know when to use techniques—stratified random sampling, interleaving, and metric sensitivity analysis—that let you work faster, more accurately, and more cost-effectively. With practical strategies and hands-on engineering tasks oriented around improving the rate and quality of testing on a product, you can apply what you’ve learned to optimize your experimentation practices.
A/B testing is vital to product development. It’s time to create the tools and environment that let you run these tests easily, affordably, and reliably.
Editorial Reviews
Review
—Karl Stolley, Software Engineer, Zulip
When time, accuracy, and cost are at the forefront of any engineering effort, teams must build robust testing platforms to increase their efficiency in testing designs, messaging, and back-end configurations. This book will help you level up your testing platform. It introduces you to new A/B testing methods, and you’ll also learn how to create good tests that will give you trustworthy data, build systems that can scale, and increase your test data volume.
—Jeana Clark, Senior UX Designer and Accessibility Specialist, Civic Tech
Squeeze your A/B testing like never before.
—Jorge Bo, Platform Engineer, Hello Fresh
An essential guide to mastering A/B testing—insightful, practical, and indispensable for any data-driven decision-maker.
—Mali Joneanse, Software Engineer
This book is a great resource for product managers looking to further their understanding of more advanced A/B testing strategies. It offers practical techniques that improve experimentation beyond the basics, making it an invaluable guide for anyone involved in product experimentation.
—Sonia Namlera, Product Manager
