Neuro Design: Neuromarketing Insights to Boost Engagement and Profitabilityby: Darren Bridger
ISBN-10: 0749478888
ISBN-13: 9780749478889
Edition 版次: 1
Publication Date 出版日期: 2017-02-28
Print Length 页数: 264
Product description
Review
“A super,easy-to-read book demystifying the world of neuro design,addressing the balance between the role of human creativity and that of neuroscience in modern design. If you think neuro design is about creating bland designs by deconstructing beauty,you need to read this book. It’s not about that at all. Darren Bridger introduces all the major themes,key methods and tools underlying the science in engaging,manageable chunks. Any book that explains the allure of memes has to get five stars from me.” (Jamie Croggon,Design Director,SharkNinja 2017-01-05)
“With solid science as the starting point,Darren Bridger provides an eminently practical guide to designing for your customer’s brain. Neuro Design is packed with actionable strategies and techniques,and is a must-read for every marketer and designer.” (Roger Dooley,author of Brainfluence 2017-01-05)
“A topic which should be of great importance to anyone in the business of retailing,advertising and marketing. Darren Bridger deals with complex topics in an engaging and practical manner,covering all aspects of the interplay between brain function and product design. Such an understanding is crucial for ensuring consumers stop and buy,rather than walking on by.” (Dr David Lewis,Chairman of Mindlab International & Author of The Brain Sell 2017-01-05)
Book Description
Enables those involved with the design and development of online content to increase the credibility and persuasiveness of their work and turn website visitors into customers
Introduces readers to new,cutting-edge ideas from the academic literature as well as commercial research in relation to neuro design and neuroaesthetics
Explains high-level,complex neuro-research in plain English
Features many real-world case studies,including Coca-Cola,Procter & Gamble,Radware and Apple Watch
About the Author
Darren Bridger works as a consultant to designers and marketers,advising on using and analysing data that tap into consumers’ non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry,helping to pioneer two of the first companies in the field then joining the world’s largest agency,Neurofocus (now part of the Nielsen company),as its second employee outside of the US. He currently works as head of insights at NeuroStrata.
Today,businesses of all sizes generate a great deal of creative graphic media and content,including websites,presentations,videos and social media posts. Most big companies,including Procter & Gamble,Coca-Cola,Tesco and Google,now use neuroscience research and theories to optimise their digital content. Neuro Designopens up this new world of neuromarketing design theories and recommendations,and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.
