Incorporate Microlearning Campaigns to Reach Business Goals

Whether you’re an L&D veteran who has “been there, done that” or are just starting out, it’s time to get smarter about microlearning, and expert Robyn A. Defelice can help.

Expanding on her first groundbreaking book, Microlearning: Short and Sweet, co-authored with Karl Kapp, Defelice offers a new and more complete definition of microlearning as a concept, a method, and a product—all of which L&D professionals need to understand to create successful microlearning campaigns that target key business goals. She introduces a six-factor framework that leaders, managers, and anyone who develops organization-wide learning initiatives can use to determine if their organizations are ready to incorporate top-notch microlearning strategies to meet their learning needs. She also offers designers a set of seven principles—based on tool capacity, context, global equity, conciseness, meaningful media, action, and overuse—for creating microlearning solutions that work.

Packed with examples and stories from the field, tips, activities, tools, and templates, Maximizing the Power of Microlearning provides foundational, research-based information in a relaxed, relatable style.

As the microlearning landscape continues to evolve, professionals at all levels need clarity and guidance about what microlearning really is. In this book, Defelice offers that clarity. She addresses confusion head-on and provides insights, strategies, and practical advice to L&D professionals looking to improve learning experiences and business outcomes.