Book Description

Readers will learn how to build processes that counter these challenges. A strong product vision can outmaneuver competition, value-based pricing and a seamless user experience can convert buyers into loyal customers, and well-structured contracts can align supplier expectations. Protecting intellectual property strengthens innovation, while compliance standards create barriers against substitutes. Engaging teams with agile practices ensures smooth execution and long-term product success.

Rather than prescribing rigid processes, this book helps readers recognize the necessity of product management and develop their own strategies. By identifying core strengths and aligning them with business objectives, readers will gain the tools to build market-leading products and drive sustained growth.

Table of Contents
1. The Practice of Product Management
2. Strategy
3. Product Vision
4. Customer
5. Pricing
6. User Experience
7. Contracts
8. Intellectual Properties
9. Compliance
10. Agile Process
11. People
12. Epilogue
Index