Key Features
● Practical insights to apply SEO strategies for real business growth.
● Step-by-step guide to become a successful SEO professional.
● Complete references and tools to update your SEO knowledge and skills.

Book Description

You’ll begin by understanding the core principles of SEO in the Introduction to SEO, learning why it’s vital for your online success. Dive into Indexation and Keyword Research to uncover how search engines find and rank your content, and discover the best tools to choose the right keywords that will work for you.

You will master Copywriting for SEO to create content that engages both your audience and search engines. You will leverage the power of Links to boost your site’s authority and use Local SEO to effectively reach customers in your area.

You will align your SEO efforts with your business goals in Business Strategy and SEO, and craft a successful plan in Content Strategy and SEO. You will optimize your website’s performance with Technical SEO, stay ahead with the latest SEO Trends, and measure your progress through SEO Reporting.

Whether you’re just starting out or looking to refine your skills, Mastering SEO Strategies for the Modern Web will provide you with the essential knowledge and actionable tools to dominate search rankings and accelerate your business growth.

What you will learn
● Grasp SEO fundamentals to enhance your site’s online visibility.
● Perform detailed keyword research and create highly optimized content.
● Align SEO strategies seamlessly with your business objectives.
● Build robust technical and content-based SEO strategies for growth.
● Adapt to emerging SEO trends and stay ahead of the competition.
● Develop actionable SEO reports to track and improve performance.

Table of Contents
1. Introduction to SEO
2. Indexation
3. Keyword Research
4. Copywriting for SEO
5. Links
6. Local SEO
7. Business Strategy and SEO
8. Content Strategy and SEO
9. Technical SEO Strategy
10. SEO Trends
11. SEO Reporting
Index

About the Authors
Michael Van Den Reym is an SEO expert with a data-driven approach and a passion for helping businesses grow their online presence. His journey with the internet began in 2001 when he started building websites, sparking a lasting love for all things digital. This passion led him to pursue a master’s degree in applied economics, specializing in marketing and ICT. During his studies, he created an online survey platform, with over 200000 users, mainly driven by SEO traffic. In 2008, he entered the professional world as an SEO specialist, marking the beginning of a career dedicated to digital marketing and analytics. Michael worked as a domain lead in SEO and innovation at iO, the largest digital agency in Belgium.