Marketing with AI For Dummies (For Dummies (Business & Personal Finance))
by 作者: Shiv Singh (Author)
Publisher Finelybook 出版社: For Dummies
Edition 版本: 1st
Publication Date 出版日期: 2024-10-01
Language 语言: English
Pages 页数: 400 pages
ISBN-10 书号: 1394237197
ISBN-13 书号: 9781394237197
Book Description
Stay ahead in the marketing game by harnessing the power of artificial intelligence
Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies.
- Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilities
- Identify customers, create content, customize outreach, and personalize customer experience with AI
- Consider how your team, department, or organization can be retooled to thrive in an AI-enabled world
- Learn from valuable case studies that show how large organizations are using AI in their campaigns
This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.
From the Back Cover
Boost your output with AI
It’s time for marketers to adapt to another world-altering new technology. This time, it’s artificial intelligence, and it’s poised to impact how marketers get their work done. This book walks you through the concepts, use cases, and how-tos you’ll need to plug AI into your marketing activities. Learn how AI tools and platforms can assist with planning, content creation, market segmentation, SEO, measurement, and beyond. With the easy-to-understand insight from one of the world’s leading marketing transformation experts, you can retool your existing processes with an AI-first mindset and get ahead of the competition.
Inside…
- Frameworks for integrating AI into marketing processes
- Clear explanations of using AI to drive smarter personalization
- Practical steps for transforming your market research efforts
- Instructions for creating marketing text, images, and video
- Best practices for AI-powered marketing in all businesses
About the Author
Shiv Singh is a future-focused business executive who has developed and executed cutting-edge marketing strategies, tools, and techniques for some of the world’s largest brands. He is also the trailblazing author of Social Media Marketing For Dummies and Savvy, Navigating Fake Companies, Leaders & News. Along the way, he has served as VP and Global Social Media Lead for Razorfish, Head of Digital for PepsiCo Beverages, SVP Innovation Go-to-Market for Visa, and most recently, as the Chief Marketing and Customer Experience Officer for LendingTree, where he managed a media budget of $650 million and led a team of 150 marketers.
