Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys,Blueprints,and Diagrams
by: James Kalbach
ISBN-10: 1492076635
ISBN-13: 9781492076636
Print Length 页数: 440 pages
Publisher finelybook 出版社: O’Reilly Media; 2nd edition (December 15,2020)
Language 语言: English
Book Description
Customers who have inconsistent experiences with products and services are understandably frustrated. But it’s worse for organizations that can’t pinpoint the causes of these problems because they’re too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique,you can visually map existing customer experience and envision future solutions.
Designers,product and brand managers,marketing specialists,and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight,you can provide the people you serve with real value. Mapping experiences isn’t just about product and service design; it’s about understanding the human condition.
Emphasize recent changes in business using the latest mapping techniques
Create diagrams that account for multichannel experiences as well as ecosystem design
Understand how facilitation is increasingly becoming part of mapping efforts,shifting the focus from a deliverable to actionability
Explore ways to apply mapping of all kinds to noncommercial settings,such as helping victims of domestic violence
