Management in the Era of Big Data: Issues and Challenges (Data Analytics Applications)
by: Joanna Paliszkiewicz
Print Length 页数: 248 pages
Publisher finelybook 出版社: Auerbach Publications; 1 edition (15 Jun. 2020)
Language 语言: English
ISBN-10: 0367895579
ISBN-13: 9780367895570
Book Description
Big Data is a concept that has caught the attention of practitioners,academicians,and researchers. Big Data offers organizations the possibility of gaining a competitive advantage by: managing,collecting,and analyzing massive amounts of data. As the promises and challenges posed by: Big Data have increased over the past decade,significant issues have developed regarding how data can be used for improving management. Big Data can be understood as large amounts of data generated by: the Internet and a variety of connected smart devices and sensors.
This book discusses the main challenges posed by: Big Data in a manner relevant to both practitioners and scholars. It examines how companies can leverage Big Data analytics to act and optimize the business. This book brings together the theory and practice of management in the era of Big Data. It offers a look at the current state of Big Data,including a comprehensive overview of both research and practical applications.
By bringing together conceptual thinking and empirical research on the nature,meaning,and development of Big Data in management,this book unifies research on Big Data in management to stimulate new directions for academic investigation as well as practice.
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