Making Futures Work: Integrating Futures Thinking for Design, Innovation, and Strategy
by 作者: Phil Balagtas (Author)
Publisher Finelybook 出版社: O’Reilly Media
Edition 版本: 1st
Publication Date 出版日期: 2024-07-16
Language 语言: English
Pages 页数: 435 pages
ISBN-10 书号: 1098148908
ISBN-13 书号: 9781098148904
Book Description
Learn how to get started with Futures Thinking. With this practical guide, Phil Balagtas, founder of the Design Futures Initiative and the global Speculative Futures network, shows you how designers and futurists have made futures work at companies such as Atari, IBM, Apple, Disney, Autodesk, Lufthansa, and McKinsey & Company.
This book demystifies the process of Futures Thinking into a language that’s practical and useful for both designers and strategists. You’ll learn about Strategic Foresight for using ideas about the future to anticipate and prepare for change; explore Speculative Design to deal with the relationship between science, technology, and humans; and Design Fiction to explore and critique possible futures.
Balagtas also shares stories from his journey to build a global community and describes how he works with clients to reshape the futures vocabulary. With this guide, you’ll learn how to:
- Prepare your client, team, and/or audience for futures
- Facilitate and work with the fundamental methods and frameworks
- Gain advocacy and support within your organization
- Provide measurable value from the process and outcomes
- Build a futures culture and team
- Sustain a culture and support system beyond projects
About the Author
He is also the founder of the Design Futures Initiative, a nonprofit based in San Francisco focused on the advancement of Futures Thinkingâ??principles and methodologies for assessing the threats and opportunities of the future. Through this initiative he has worked with the United Nations, Boys & Girls Club of San Francisco and also founded a global network of Futures Thinking chapters called Speculative Futures. Working as both a Futures expert, evangelist and consultant, he has been studying and applying Futures to a variety of business and organizational contexts in an attempt to integrate it into the design practice and make the approach more practical, accessible and viable for business and product strategy.
