Machine Learning and Generative AI for Marketing: Take your data-driven marketing strategies to the next level using Python
Author:Yoon Hyup Hwang (Author), Nicholas C. Burtch (Author)
Publisher finelybook 出版社:Packt Publishing
Edition 版本:N/A
Publication Date 出版日期:2024-08-30
Language 语言:English
Print Length 页数:482pages
ISBN-10:1835889409
ISBN-13:9781835889404
Book Description
About the Author
Yoon Hyup Hwang is a data science and engineering leader who has authored multiple books on applied ML and data science. He has over a decade of experience and expertise in delivering extremely high ROI data products and solutions that result in multi-million-dollar annual recurring revenue and savings across various industries that include finance, insurance, ads and marketing, manufacturing, and supply chain. He holds an MSE degree in Computer and Information Technology from the University of Pennsylvania and a BA in Economics from the University of Chicago.
Nicholas C. Burtch, PhD, is a recognized data science researcher and thought leader with over ten years of experience in leading complex, data-driven projects. He has an extensive track record of deploying end-to-end ML solutions for understanding large-scale structured and unstructured data in industries ranging from finance to scientific research. Nick has published dozens of peer-reviewed research articles that have received thousands of citations and is a US patent holder. He received his PhD and MS in Chemical Engineering from the Georgia Institute of Technology and holds a BS in Chemical Engineering from the University of Michigan.
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