Lean Analytics: Use Data to Build a Better Startup Faster
Author: Alistair Croll (Author), Benjamin Yoskovitz (Author)
Publisher finelybook 出版社: O’Reilly Media
Edition 版本: 1st
Publication Date 出版日期: 2024-04-02
Language 语言: English
Print Length 页数: 436 pages
ISBN-10: 1098168186
ISBN-13: 9781098168186
Book Description
Whether you’re a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.
This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without.
- Understand Lean Startup, analytics fundamentals, and the data-driven mindset
- Look at six sample business models and how they map to new ventures of all sizes
- Find the One Metric That Matters to you
- Learn how to draw a line in the sand, so you’ll know it’s time to move forward
- Apply Lean Analytics principles to large enterprises and established products
About the Author
Benjamin Yoskovitz is a serial entrepreneur with over 15 years of experience in web businesses. The co-founder of Standout Jobs and Year One Labs, he is also an active mentor to numerous startups and startup accelerators. Ben is the author of “Instigator Blog” (instigatorblog.com), and regularly speaks at startup conferences. He’s currently VP Product at GoInstant, which was acquired by Salesforce in 2012.
