Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners-finelybook

Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners
Author: Todd Kelsey (Author)
Publisher finelybook 出版社:‏ Apress
Edition 版本:‏ 1st ed.
Publication Date 出版日期:‏ 2017-06-21
Language 语言: English
Print Length 页数: 144 pages
ISBN-10: 1484228472
ISBN-13: 9781484228470

Book Description

Use google’s AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform―an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing.

What You’ll Learn

Take a behind-the-scenes tour of AdWords, including how to create an account
Create and launch a campaign as well as ads, including keyword tools
Monitor a campaign, including time frame, clicks and CTR, and reporting
Implement various campaign strategies, including support email and dealing with errors
Use Ad extensions as well as site links

Who This Book Is For

Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.

From the Back Cover

What You’ll Learn:

Take a behind-the-scenes tour of AdWords, including how to create an account
Create and launch a campaign as well as ads, including keyword tools
Monitor a campaign, including time frame, clicks and CTR, and reporting
Implement various campaign strategies, including support email and dealing with errors
Use Ad extensions as well as site links

About the Author

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

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