finelybook
Introduction to Google Analytics: A Guide for Absolute Beginners
by 作者: Todd Kelsey
ISBN-10 书号: 1484228286
ISBN-13 书号: 9781484228289
Edition 版本: 1st ed.
Publisher Finelybook 出版日期: 2017-07-19
Pages: 141
Book Description
Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics,this guide will introduce you to the content quickly.
Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics,starting with creating a blog,and monitoring the number of people who see the blog posts and where they come from.
What You’ll Learn
Understand basic techniques to generate traffic for a blog or website
Review the performance of a website or campaign
Set up a Shopify account to track ROI
Create and maximize AdWords to track conversion
Discover opportunities offered by Google,including the Google Individual Qualification
Who this book is for
Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.
Contents
Chapter 1: Overview
Chapter 2: Blogalytics
Chapter 3: Getting Traffic for Analytics
Chapter 4: Reviewing Performance of Campaigns
Chapter 5: Fun with E-Commerce Analytics Part I: Shopify
Chapter 6: Fun with E-Commerce Analytics Part II: AdWords
Chapter 7: Fun with E-Commerce Analytics Part III: Gumroad
Chapter 8: Exploring Google Analytics Certification
