Introduction to Artificial Intelligence: A Business Perspective
Author(s): Corinne Hoisington (Author), Mark Ciampa (Author)
Publisher finelybook 出版社: Cengage Learning
Publication Date 出版日期: September 5, 2025
Edition 版本: 1st
Language 语言: English
Print length 页数: 440 pages
ISBN-10: 8214024838
ISBN-13: 9798214024837
Book Description
This book will be appealing and helpful to students due to its comprehensive coverage of AI’s transformative impact across various industries and its focus on innovation and new opportunities. Key aspects include innovation and new opportunities, digging into how AI is revolutionizing business operations, enhancing efficiency and creating new opportunities for innovation; advanced AI applications like machine learning, natural language processing and computer vision; industry coverage, exploring AI’s impact on various industries and discussing how AI is transforming sectors such as healthcare, finance, education, cybersecurity and manufacturing and the role of AI in education, personalizing student learning experiences. Practical insights and real-world examples equip students with the knowledge and skills needed in their future careers.
Editorial Reviews
About the Author
Corinne Hoisington is a full-time professor of information systems technology at Central Virginia Community College in Lynchburg, Virginia, with more than 25 years of teaching experience. She travels over 200,000 miles a year delivering keynote addresses in cities worldwide for customers such as the Microsoft Corporation, Microsoft Canada International Events, Cengage Learning, National Geographic Abu Dhabi, Capital One International Bank, Executive LIVE in London, Sydney and Johannesburg and the international South by Southwest (SXSW) event in Austin, Texas. Professor Hoisington is the recipient of the Microsoft Most Valuable Professional award in Computer Programming. Corinne has authored over 40 textbooks with Cengage Learning/National Geographic on topics such as Artificial Intelligence in Business, Microsoft 365, Technology Now and Visual Basic. Corinne stands at the forefront of the educational revolution, a true visionary and thought leader in the field of Artificial Intelligence (AI). Her journey is not just the story of an educator on the cutting edge, it’s a testament to the transformative power of AI Assisted education itself.
Dr. Mark Ciampa is a professor of analytics and information systems and the program director of the graduate Cybersecurity Data Analytics program in the Gordon Ford College of Business at Western Kentucky University in Bowling Green, Kentucky. Prior to this, he was an associate professor and served as Director of Academic Computing at Volunteer State Community College in Gallatin, Tennessee for 20 years. Mark has worked in the IT industry as a computer consultant for businesses, government agencies and educational institutions. He has published over 25 articles in peer-reviewed journals and books. He is also the author of over 30 technology textbooks from Cengage, including “Security+ Guide to Network Security Fundamentals,” 8e, “CompTIA CySA+ Guide to Cybersecurity Analyst,” 3e, “CWNA Guide to Wireless LANs,” 3e, “Guide to Wireless Communications,” “Security Awareness: Applying Practical Cybersecurity In Your World,” 6e and “Networking BASICS.” Dr. Ciampa holds a PhD in technology management with a specialization in digital communication systems from Indiana State University and has certifications in security and healthcare.
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