Internal Communication Strategy: Design, Develop and Transform your Organizational Communication
Author: Rachel Miller (Author)
Publisher finelybook 出版社: Kogan Page
Edition 版次: 1st
Publication Date 出版日期: 2024-04-30
Language 语言: English
Print Length 页数: 296 pages
ISBN-10: 1398614661
ISBN-13: 9781398614666
Book Description
Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees.
Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision.
With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout.
Drawing on the author’s 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.
Review
“Rachel has combined evidence-based insights with her experience and expertise to produce this must-have guide to strategic internal comms. Quite simply this is a strategic IC coach in a book!” ― Dr Christine Shukis-Brown, Deputy Director of Communications, King’s College London
“What I most admire about Rachel Miller is her clarity. No one explains complex issues more clearly, and this makes her book ideal for students and beginners. But since clear writing requires clarity of thinking, experienced communicators and educators will also find there’s much wisdom in here.” ― Richard Bailey, Hon FCIPR, Senior Lecturer PR, Leeds Beckett University and Editor of PR Academy’s PR Place Insights
“This book is a great resource for Internal Communication professionals, offering a blend of practical advice and insightful ideas through The MILLER Framework. It equips readers with necessary skills to craft and implement effective internal communication strategies, essential for thriving in organizational environments.” ― Rita Men, Ph.D., APR. Professor, Department of Public Relations, Director of Internal Communication Research, College of Journalism and Communications, University of Florida
“Rachel Miller’s Internal Communication Strategy is destined to become a vital resource for those seeking to learn about Internal Communications as well as communicators looking to up their game. The MILLER Framework she introduces is not just innovative but profoundly practical, offering a structured yet flexible approach to crafting effective Internal Communication strategies. This book bridges the gap between theoretical concepts and real-world application, making it an indispensable guide for communicators who aim to deliver meaningful results to their organizations or clients.” ― Shel Holtz, SCMP, Sr Director, Communications, Webcor
“Rachel has written a book that exemplifies her thorough, thoughtful and empathic approach to internal communication. Internal Communication Strategy is a perfect blend of theory and practical application for professionals who aspire to play a strategic role inside their organisations. The book is both current and inclusive.” ― Katie Macaulay, Managing Director, AB, and host of The Internal Comms Podcast
“For over two decades Rachel Miller has been a leading voice and advocate for the integral role of Internal Communication globally. She has put her thinking, research and passion into one book for her global Internal Communication audience. I particularly enjoyed her ‘Myths of Internal Communication’ and her belief that “internal communication is a business function because it enables a business to function.” I couldn’t agree more. An important resource and a must-read for Internal Communication Professionals.” ― Priya Bates, President, Inner Strength Communication Inc.
“Rachel Miller is the Global Internal Comms Oracle and this book is the new internal comms bible for comms professionals. The book distils Rachel’s vast wisdom about developing internal comms strategies that transform organizations into one comprehensive, handy guide. Covering the hot topics in the industry today, it blends practical advice, comms theory and real-life case studies. It will have permanent home on my office bookshelf for years to come.” ― Mione Collins, Director Marketing & Corporate Affairs, Tasman Environmental Markets
“This book makes an internal comms and people engagement strategy that’s steeped in measurement achievable – no matter your resources. Rachel’s years of experience is evident through how she turns complicated topics into tangible and actionable advice. I urge professionals to keep this book on your desk and use it when you need to improve internal communications, engagement and ultimately your organisational culture.” ― Sara Luker, Head of People Engagement, OVO
