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Intelligent Data Analytics in Media Communication to Improve Public Health Care
Author(s): Rishabha Malviya (Editor), Swati Verma (Editor), Harish Kumar (Editor)
- Publisher: Apple Academic Press
- Publication Date: December 2, 2025
- Edition: 1st
- Language: English
- Print length: 514 pages
- ISBN-10: 1779643527
- ISBN-13: 9781779643520
Book Description
This new book offers vital insights into the use of data analytics in social media for effective communication for health promotion and illness prevention and for healthcare information security, harnessing the power of data mining tools and techniques, artificial intelligence, and other advanced technologies.
The book discusses collecting information intelligently from social media, which has sparked the interest of the biomedical and health informatics communities. It shows how using consumer-generated data can improve the effectiveness of public health messages as well as for better healthcare outcomes while cutting costs. It looks at data mining and analytic tools with deep and machine learning technologies for the development of effective communication strategies, for the early detection of health conditions, for using social media for health promotion and disease prevention messages, and more.
The book covers digital issues in healthcare, such as cybersecurity threats and provides useful ways to manage these risks. It also looks at how mental health is portrayed in the media and the strength of social media activism movements, as seen by the #Stoptrolling movement. The COVID-19 epidemic highlighted the significance of clear, accurate, and timely communication in healthcare, and this book investigates how social media platforms played a critical role in sharing critical information during this worldwide disaster.
Intelligent Data Analytics in Media Communication to Improve Public Health Care provides a thorough and forward-thinking study of using today advanced technology for improving healthcare via the creative use of social media and technology.
Editorial Reviews
Review
“Provides a vital analysis of how social media and healthcare merge to determine the future of public health and wellness in a world where technology is the driving force behind innovation and development . . . Captures the multidimensional nature of the convergence between social media and healthcare. These chapters provide an in-depth assessment of cutting-edge techniques and technologies, ranging from data mining techniques that harness the enormous potential of social media data to the application of artificial intelligence and machine learning in healthcare administration. . . . Very useful and inspiring book. It will serve as a sourcebook of knowledge and practical strategies for healthcare practitioners, academics, and policymakers alike as we negotiate the challenges of a digital era in which information is exchanged, distributed, and consumed at an unparalleled rate, and in perplexing variety.”
―From the Foreword by Rahul Dev, Senior Journalist; Former, Editor-in-Chief & CEO, CNEB News Channel; Former, Executive Producer, Aaj Tak TV-India; Former, Executive Editor, Jansatta, India; Managing Trustee, Samyak Foundation.
About the Author
Rishabha Malviya, PhD, is an Associate Professor of Pharmacy at the School of Medical and Allied Sciences, Galgotias University, India. He has 12 years of research experience. His area of interest includes formulation optimization, nanoformulation, targeted drug delivery, localized drug delivery, and characterization of natural polymers as pharmaceutical excipients. He has authored more than 200 research and review papers and holds 58 patents (19 grants, 38 published, one filed). He has authored and edited 110 books and authored 175 book chapters. He is a reviewer, editor, and editorial board member of more than 50 national and international journals of repute. Dr. Malviya is listed in the World’s Top 2% of Scientists by Stanford University.
Swati Verma, MPharm, is working in the Department of Pharmacy at I.T.S. College of Pharmacy, Ghaziabad, Uttar Pradesh, India. Her areas of interest are in computer-aided drug design, analytical chemistry, targeted drug delivery, and nanoformulation. She has authored many review papers published in international journals. She has also authored several book chapters and edited three books. Her PhD work is in neurodisorders.
Harish Kumar, PhD, is working in the Department of Mass Communication, Faculty of Arts and Social Studies, at St. Xavier’s University, Kolkata, India. He is an editorial board member of The Researcher and the Asia Pacific Journal of Media and Broadcasting. He has contributed research papers and chapters in edited volumes and has created content for MOOC platforms like E-PG Pathshala and SWYAM. Dr. Kumar is supervising three PhD scholars. He is a member of the boards of studies and research committees of several universities. He has 12 years of academic experience and five years of industry experience (radio and television).
