Hacking SaaS: An Insider’s Guide to Managing Software Business Success

Hacking SaaS: An Insider's Guide to Managing Software Business Success
by Eric Mersch(Author)
Publisher: ‎Houndstooth Press (June 22, 2023)
Language: ‎English
Paperback: ‎256 pages
ISBN-10: ‎1544543832
ISBN-13: ‎9781544543833
Book Description
Perpetual software licensing is dead.
In fact, today’s college graduates are unlikely to encounter it in their careers. That’s because software as a Service, or SaaS, provides the necessary customer insight companies need to innovate better and faster than their competitors—and it’s now the dominant business model for nascent and legacy software companies alike. The only problem? SaaS’s rapid rise resulted in a fragmented understanding of best practices for this dynamic, powerful business model.
Eric Mersch is here to change that.
Informative, in-depth, and inclusive, Hacking SaaS leverages Eric’s twenty-plus years of executive finance experience to become the definitive book on managing SaaS business models. Eric’s three-part compendium clarifies SaaS’s components and their relationship to financial metrics while empowering readers to unlock the power of SaaS, create strong data-driven cultures in their companies, and fortify business performance.