Generation AI: Why Generation Alpha and the Age Of AI Will Change Everything
Author: Matt Britton (Author)
Publisher finelybook 出版社: Wiley
Publication Date 出版日期: 2025-05-06
Edition 版本: 1st
Language 语言: English
Print Length 页数: 256 pages
ISBN-10: 139430885X
ISBN-13: 9781394308859
Book Description
A clear, practical guidebook to being a parent and professional in a world transformed by AI
In Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a paradigm shift in lifestyle and career paths. Britton examines the unprecedented opportunities AI presents: personalized learning, advancements in healthcare, and automated consumer experiences and processes. Britton also confronts ethical and societal challenges, from privacy issues and economic disparity to the potential impact on mental health and job displacement. Balancing optimism with caution, Britton offers a forward-looking guide for leaders, parents, and individuals on how to navigate a future where AI drives cultural and economic transformation.
Generation AI explores timely topics including:
Consumer Behavior: AI-driven, personalized shopping and the role of the creator economy in capturing mindshare
Education: Exploring the future of education and the need for learnings to reinvent itself from a curriculum centered on memorization to one focused on problem solving and creativity
Work & Career: A deep dive into the AI powered developments driving disruption in the workplace and uncovering the skill sets needed to thrive
Mental Health & Relationships: Examines AI’s potential to both connect and isolate, impacting human interaction.
Ethics & Privacy: The need for AI guardrails to protect privacy and ensure fairness amid rapid technological advances.
Generation AI is a comprehensive and highly practical guide for all individuals looking to future proof themselves in this brave new world―especially Millennial parents, who are raising the first AI generation, grappling with the disruption of AI in their own lives, and seeking to understand the next stages of our technological evolution.
Editorial Reviews
From the Author
Generation AI is the product of 25 years spent on the front lines of cultural change. I’ve built businesses through the rise of the internet, social media, mobile, and now artificial intelligence. Each wave has reshaped how people connect, consume, and create. But AI is different. Faster. Deeper. Ubiquitous.
This book looks at the generation growing up with AI as their baseline—Generation Alpha. Kids born after 2010 aren’t adapting to new technology. They’re forming their identity with it. Their worldview, behaviors, expectations, and relationships will reset how business, education, healthcare, and culture operate. Writing this book forced me to zoom out and confront the full scale of disruption. I spent two years deep in research—interviewing technologists, educators, students, and parents. I built and tested AI agents myself. I also reflected on patterns from the past: how Millennials redefined brand loyalty, how Gen Z rewired influence, and how every brand that didn’t adapt got left behind. The stakes are even higher now.
This book isn’t a prediction. It’s a map. For leaders, educators, marketers, and parents who want to understand what’s next—and actually do something about it.
Generation AI builds on what I explored in YouthNation, but the implications go further. We’re entering an era where technology isn’t just shaping consumer behavior—it’s shaping human potential. The brands, schools, and institutions that understand this—and design around it—will win. The rest won’t.
If you lead a business, manage people, raise kids, or care about the future, this book is for you.
From the Inside Flap
In Generation AI: Why Generation Alpha and the Age of AI Will Change Everything, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton delivers an original and insightful exploration of how artificial intelligence is reshaping society. He walks you through AI’s disruptions to consumer behavior, education, work, relationships, and health and explains why Generation Alpha, the first generation born into an AI-enabled world, will experience a paradigm shift in lifestyle and career paths.
Britton discusses the unprecedented opportunities AI presents, including personalized learning, advancements in healthcare, and automated consumer experiences and processes. He also examines the significant ethical and societal challenges posed by this new technology, like privacy issues and economic inequality, as well as the impact on mental health and job displacement. Expertly balancing optimism with caution, the book provides a realistic and forward-looking guide to navigating an AI-driven future filled with cultural and economic transformation.
Generation AI covers AI’s impacts on consumer behavior, including personalized shopping and the role played by the creator economy in capturing mindshare. It also examines the future of education, work, careers, relationships, mental health, ethics, and privacy in a comprehensive and intelligent new take on this once-in-a-lifetime technology.
A timely and essential roadmap to a brave new world, Generation AI is a practical and hands-on guide for everyone who wants to future-proof themselves. It will prove invaluable to millennial parents raising the first AI generation while grappling with the disruption of AI in their own lives and seeking to understand the next stages of our technological evolution.
From the Back Cover
Praise for Generation AI
“With fascinating insight, Matt reveals how AI’s first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative age―a must-read!” ―JEREMY BLOOM, CEO of X Games, former U.S. Olympian and former NFL player for the Philadelphia Eagles and Pittsburgh Steelers
“Forget everything you think you know about technological advancement―Generation AI paints a fascinating picture of tomorrow. Britton’s insights crystallize the profound transformation awaiting business and society.” ―SOFIA HERNANDEZ, Global Head of Business Marketing and Commercial Partnerships, TikTok
“Generation AI is a timely exploration of how contemporary technology, culture, and consumption converge to shape society and commerce. This is more than a business book; it’s an analysis of the human experience.” ―DR. MARCUS COLLINS, World Renowned Consumer Culture Expert and Author of For the Culture
“Generation AI unveils how artificial intelligence will revolutionize human potential. Matt guides us through this pivotal moment in history in an insightful way that will help anyone looking to future-proof themselves.” ―MICHAL SHAPIRA, Head of Global Entertainment Brand Partnerships, Amazon
“While some debate the accountability of AI, Matt Britton wisely focuses on its adaptability. Understanding how best to make use of it makes Generation AI indispensable.” ―SEGUN ODUOLOWU, Host of Boston Globe Today and Entertainment Journalist
“This groundbreaking exploration charts how our first AI-native generation will redefine humanity’s relationship with technology. A must-read perspective from one of our sharpest cultural observers.” ―VINEET MEHRA, Chief Marketing Officer, Chime
“Generation AI by Matt Britton is a thoughtful exploration of how artificial intelligence is reshaping the way we work, live, and play. Drawing on decades of experience at the forefront of the digital revolution, Matt delivers unparalleled insights essential for leaders, parents, and innovators.” ―SHIV SINGH, Author of Marketing with AI for Dummies, Co-Founder of AI Trailblazers and Former CMO of LendingTree
About the Author
MATT BRITTON is an entrepreneur with 25 years’ experience helping the world’s most well-known corporations navigate the technological disruptions driven by the evolving consumer. He is the founder of MRY and Suzy, and an expert in consumer research and new media tactics.
