Empowering Marketing and Sales with HubSpot: Take your business to a new level with HubSpot’s inbound marketing, SEO, analytics, and sales tools
Author: Resa Gooding
Publisher finelybook 出版社: Packt Publishing (July 15, 2022)
Language 语言: English
Print Length 页数: 476 pages
ISBN-10: 1838987142
ISBN-13: 9781838987145
Book Description
Leverage HubSpot to reach your target audience with the right content and convert them into loyal customers
Key Features
Explore a full software stack for marketing, sales, and customer services to grow your business
Understand how to organize, track, and build better relationships with leads and customers
Learn to prioritize and execute your marketing tasks in an efficient way
Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you’ll implement out-of-the-box solutions provided Author: HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes.
This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.
Author: the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.
What you will learn
Explore essential steps involved in implementing HubSpot correctly
Build ideal marketing and sales campaigns for your organization
Manage your sales process and empower your sales teams using HubSpot
Get buy-in from your management and colleagues Author: setting up useful reports
Use Flywheel strategies to increase sales for your business
Apply the inbound methodology to scale your marketing
Re-engage your existing database using the HubSpot retargeting ads tool
Understand how to use HubSpot for any B2B industry in which you operate
