Effective Data Visualization: The Right Chart for the Right Data

Effective Data Visualization: The Right Chart for the Right Data
by Stephanie D. H. Evergreen
Print Length 页数: 264 pages
Publisher finelybook 出版社:‏ SAGE Publications,Inc; 1 edition (7 July 2016)
Language 语言: English
ISBN-10: 1506303056
ISBN-13: 9781506303055
B01EOXC0QA
Written by sought-after speaker,designer,and researcher Stephanie D. H. Evergreen,Effective Data Visualization shows readers how to create Excel charts and graphs that best communicate data findings. This comprehensive how-to guide functions as a set of blueprints—supported by research and the author’s extensive experience with clients in industries all over the world—for conveying data in an impactful way. Delivered in Evergreen’s humorous and approachable style,the book covers the spectrum of graph types available beyond the default options,how to determine which one most appropriately fits specific data stories,and easy steps for making the chosen graph in Excel.
Contents
Chapter 1. Our Backbone: Why We Visualize
Chapter 2. When A Single Number Is Important: Showing Mean,Frequency,And Measures Of Variability
Chapter 3. How Two Or More Numbers Are Alike Or Different: Visualizing Comparisons
Chapter 4. How We Are Better Or Worse Than A Benchmark: Displaying Relative Performance
Chapter 5. What The Survey Says: Showing Likert,Ranking,Check-All-That-Apply,And More
Chapter 6. When There Are Parts Of A Whole: Visualizing Beyond The Pie Chart
Chapter 7. How This Thing Changes When That Thing Does: Communicating Correlation And Regression
Chapter 8. When The Words Have The Meaning: Visualizing Qualitative Data
Chapter 9. How Things Changed Over Time: Depicting Trends
Chapter 10. It’S About More Than The Buttons
由有追捧的演讲者，设计师和研究员Stephanie D. H. Evergreen撰写的有效数据可视化，向读者展示了如何创建Excel图表和图表，最佳地传达数据结果。这个全面的如何指导功能作为一组蓝图 – 由研究支持，作者在世界各地的行业客户的丰富经验 – 以有影响力的方式传达数据。以Evergreen的幽默和平易近人的风格提供，本书涵盖了默认选项之外的图形类型，如何确定哪一个最适合适合特定数据故事，以及在Excel中制作所选图形的简单步骤。
目录
第一章我们的骨干: 为什么我们可视化
第二章当单个数字重要时: 显示均值，频率和变量的度量
第三章两个或多个数字如何相似或不同: 可视化比较
第四章我们如何更好或更糟糕的基准: 显示相对的表现
第五章调查结果显示李克特，排名，检查全部应用等
第六章当有一部分全部时，可视化超出馅饼图
第七章如何改变事情: 沟通相关与回归
第八章词汇含义: 可视化定性数据
第九章随着时间的推移，事态如何变化: 描绘趋势
第10章它不止于按钮