e-Start Your Web Store with Zen Cart

This book will show you how to use the free and open source Zen Cart shopping cart software to set up and run your own online store. Written in a step-by-step manner and accompanied with numerous screen shots, you will learn to use the latest version (1.3.7) of Zen Cart * set up an online store on your local machine for testing and familiarizing yourself with the software. * use an assortment of marketing tools and techniques to attract and retain customers. * set up online and offline payment options to make purchases easier for customers. * set up multiple shipping options to meet the delivery demands of customers. * install additional language packs and define multiple currencies to cater to customers from different parts of the world. * … and many, many more.