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Designing with Data: Improving the User Experience with A/B Testing
by: Rochelle King – Elizabeth F Churchill – Caitlin Tan
ISBN-10: 1449334830
ISBN-13: 9781449334833
Edition 版本: 1
Publication Date 出版日期: 2017-04-20
Pages: 370
1. Introducing a Data Mindset
2. The ABCs of Using Data
3.A Framework for Experimentation
4. The Definition Phase(How to Frame Your Experiments)
5. The Execution Phase(How to Put Your Experiments into Action)
6. The Analysis Phase(Getting Answers From Your Experiments)
7. Creating the Right Environment for Data-Aware Design
8. Conclusion
Designing with Data: Improving the User Experience with A/B Testing
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