Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business
Author: Bernard Marr (Author)
Publisher finelybook 出版社: Kogan Page
Publication Date 出版日期: 2025-09-30
Edition 版次: 3rd
Language 语言: English
Print length 页数: 296 pages
ISBN-10: 1398619612
ISBN-13: 9781398619616
Book Description
Every business needs data to survive. Build and implement a strategy to take advantage of data and generate critical insights with renowned data expert and one of the world’s leading voices in business Bernard Marr.
Data Strategy is the key to building a robust approach to data that will give business leaders the competitive advantage they need to succeed in the digital economy. From small organizations to huge multinationals, a data-driven strategy gives every organization the tools to revolutionize their uses of data to deliver impact and profits. By building the right strategy to collect, use and manage data, this book will prepare any organization for the data-driven future.
In its fully updated third edition, this bestselling title covers the latest advances in data and AI. With updates covering synthetic data, generative AI, the potential of quantum computing and expanded content on cybersecurity, regulations and ethics, this book shows how to craft your own strategy. Bernard Marr uses his unrivalled expertise to show how you can gain an edge in the rapidly changing data-driven world.
Review
“Everyone is excited about AI these days, but it takes a wise observer like Bernard Marr to describe how data is driving AI. If you want to succeed with AI, this book will reveal the data strategy that will make that possible.” ― Thomas H. Davenport, Distinguished Professor, Babson College and Research Fellow, MIT and Author of All In on AI and All Hands on Tech
“A comprehensive and accessible exploration of data strategy, spanning everything from practical use cases to the ethical and sustainable use of AI. Bernard Marr shows how to unlock value from data while staying ahead of what’s next.” ― Nina Monckton, Head of Data, Inigo
“Data is everything in the modern organization: the fuel for intelligent understanding, actionable insights, and effective decision-making. This third edition of Bernard Marr’s incredibly useful and comprehensive book on data strategy is expanded to include AI and its applications in the data value proposition.” ― Dr Kirk Borne, Founder, Data Leadership Group LLC
“In a world shaped by rapid advances in genAI, soaring computing power, and the convergence of breakthrough technologies, one foundational element remains at the core: data. Bernard Marr offers a clear and comprehensive guide to data strategy, helping organizations unlock value and elevate their data practices. A must-read for any company serious about competing in the digital age.” ― Pascal Brier, Group Chief Innovation Officer, Capgemin.
