Data Science for Business With R 1st Edition
by: Jeffrey S. Saltz ,Jeffrey Morgan Stanton
Publisher finelybook 出版社: SAGE Publications,Inc; 1st edition (March 3,2021)
Language 语言: English
Print Length 页数: 424 pages
ISBN-10: 1544370458
ISBN-13: 9781544370453
Book Description
Data Science for Business with R,written by: Jeffrey S. Saltz and Jeffrey M. Stanton,focuses on the concepts foundational for students starting a business analytics or data science degree program. To keep the book practical and applied,the authors feature a running case using a global airline business’s customer survey dataset to illustrate how to turn data in business decisions,in addition to numerous examples throughout. To aid in usability beyond the classroom,the text features full integration of freely-available R and RStudio software,one of the most popular data science tools available.
Designed for students with little to no experience in related areas like computer science,the book chapters follow a logical order from introduction and installation of R and RStudio,working with data architecture,undertaking data collection,performing data analysis,and transitioning to data archiving and presentation. Each chapter follows a familiar structure,starting with learning objectives and background,following the basic steps of functions alongside simple examples,applying these functions to the case study,and ending with chapter challenge questions,sources,and a list of R functions so students know what to expect in each step of their data science course. Data Science for Business with R provides readers with a straightforward and applied guide to this new and evolving field.
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