Data Mining for Business Analytics: Concepts, Techniques and Applications in Python

Data Mining for Business Analytics: Concepts,Techniques and Applications in Python
Authors: Galit Shmueli - Peter C. Bruce - Peter Gedeck - Nitin R. Patel
ISBN-10: 1119549841
ISBN-13: 9781119549840
Edition: 1
Released: 2019-11-05
Pages: 608 pages
Book Description
Data Mining for Business Analytics: Concepts,Techniques,and Applications in Python presents an applied approach to data mining concepts and methods,using Python software for illustration
Readers will learn how to implement a variety of popular data mining algorithms in Python (a free and open-source software) to tackle business problems and opportunities.
This is the sixth version of this successful text,and the first using Python. It covers both statistical and machine learning algorithms for prediction,classification,visualization,dimension reduction,recommender systems,clustering,text mining and network analysis. It also includes:
A new co-author,Peter Gedeck,who brings both experience teaching business analytics courses using Python,and expertise in the application of machine learning methods to the drug-discovery process
A new section on ethical issues in data mining
Updates and new material based on feedback from instructors teaching MBA,undergraduate,diploma and executive courses,and from their students
More than a dozen case studies demonstrating applications for the data mining techniques described
End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented
A companion website with more than two dozen data sets,and instructor materials including exercise solutions,PowerPoint slides,and case solutions
Data Mining for Business Analytics: Concepts,Techniques,and Applications in Python is an ideal textbook for graduate and upper-undergraduate level courses in data mining,predictive analytics,and business analytics. This new edition is also an excellent reference for analysts,researchers,and practitioners working with quantitative methods in the fields of business,finance,marketing,computer science,and information technology.