Data Governance Handbook: A practical approach to building trust in data

“Much more than an innovative reference work for data governance professionals alone, this text is a beacon for anyone leading data-driven initiatives. Wendy is an exceptional guide through the complexities of data governance while maintaining a rigorous perspective on the business impact of data. A must-read for those aspiring to transform an enterprise through the power of information.”

Dave Mayer, Vice President | Program Director, Gartner Data and Analytics Research Board

“As a sales leader, there is nothing more critical than understanding and interpreting data. One of the biggest challenges is assessing integrity, and data governance has a direct impact. What I love about Wendy’s work is it’s not about data in a vacuum, she provides a level of business acumen and outcome orientation that far exceeds many practitioners in this field.”

Melissa Steffen, General Manager Sales and Customer Success, Thomson Reuters

“In Wendy’s most recent Data Governance Handbook, “ A practical guide to building Trust in Data”, for me, proves to be an industry agnostic roadmap for success; with two of its primary on-ramps being 1) Trust and 2) Data! Wendy offers a pragmatic and reusable framework that can be adapted and adopted by all enterprises and organizations, unlocking meaning for every reader and organizational role from the “Boardroom to the Back Office”. Wendy’s transparent approach in unveiling the journey to building Trust in Data, is refreshing, and her methodical principle based approach, using practical industry proven techniques, hints, and use cases, undoubtedly equip and empower data and non-data practitioners, business leaders and executive sponsors with a roadmap to success!”

Stephen Harris, Former Corporate Vice President, Cloud + AI, Microsoft

“Wendy Batchelder’s guide on data governance is an essential resource for anyone looking to harness the vast potential of data in a structured and effective manner. With her extensive experience as a Chief Data Officer and her clear, insightful approach, Wendy not only demystifies complex data governance concepts but also connects them directly to tangible business outcomes. This book is a must-have for leaders who are serious about making informed decisions that drive company success. Her practical frameworks and real-world examples equip professionals to launch and sustain impactful data governance initiatives with confidence. A compelling read, highly recommended for those committed to transforming their organizations through data.”

Sadie St. Lawrence, Founder & CEO, Women in Data

“The relevance of this book expands well beyond just data governance professionals and applies to GTM Operations professionals as well, especially as many look to leverage greater AI capabilities to make every customer engagement more intentional. Wendy simplifies the complexity of data governance, making it easy for multiple functions within a global organization to apply her best practices accordingly. I recommend it for any GTM or Revenue Operations leaders.”

Ryan Mac Ban, President of Americas, UiPath

Wendy S. Batchelder is a three-time chief data officer with a wide understanding of how to take highly technical aspects of data and analytics and translate them into simple, concise business-valued solutions that are practical and easy to understand. Her background has led her to lead global data and analytics organizations at four Fortune 500 companies, including Wells Fargo, VMware, Salesforce, and now, Centene. She approaches situations with curiosity and humility, which has led to applying innovative data solutions to challenges with increased complexity to deliver value that companies can measure. A lifelong learner, Wendy graduated from Miami University with a BS in accounting with a minor in information systems, from Drake University with a master’s in accountancy, and from the University of Iowa with an executive MBA, and she has completed ongoing professional education at Harvard Business School. Wendy resides in West Des Moines, Iowa, with her husband and six children.