Data Driven Decisions: Systems Engineering to Understand Corporate Value and Intangible Assets


Data Driven Decisions: Systems Engineering to Understand Corporate Value and Intangible Assets
Author: Joshua Jahani (Author)
Publisher finelybook 出版社:‏ Wiley
Edition 版本:‏ 1st
Publication Date 出版日期:‏ 2023-10-30
Language 语言: English
Print Length 页数: 272 pages
ISBN-10: 1394202334
ISBN-13: 9781394202331

Book Description

Expand your enterprise into new regions using systems engineering and data analysis

In Data Driven Decisions: Systems Engineering to Understand Corporate Valuation and Intangible Assets, investment banker, systems engineer, and Cornell University lecturer Joshua Michael Jahani delivers an incisive and unique unveiling of how to use the tools of systems engineering to value your organization, its intangible assets, and how to gauge or prepare its readiness for an overseas or cross-border expansion.

In the book, you’ll learn to implement a wide range of systems engineering tools, including context diagrams, decision matrices, Goal-Question-Metric analyses, and more. You’ll also discover the following:

  • How to communicate corporate value measurements and their impact to owners, executives, and investors.
  • Explorations of the relevant topics when considering an international expansion, including macroeconomics, joint ventures, market entry, corporate valuations, mergers and acquisitions, and company culture.
  • A comprehensive framework and methodology for examining available global regions in your search for the perfect expansion target.
  • A deep understanding of specific sectors in which intangible assets have a particular impact, including branded consumer products, ad-tech, and healthcare.

A must-have resource for business owners, managers, executives, directors, and other corporate leaders, Data-Driven Decisions will also prove invaluable to consultants and other professionals who serve companies considering expansion or growth into new regions.


From the Inside Flap

Data Driven Decisions: Systems Engineering to Understand Corporate Value and Intangible Assets is a penetrating and original exploration of how to apply the robust and precise tools of systems engineering in the area of corporate expansion decision-making. Author, lecturer, and investment banker Joshua Jahani discusses the topics business owners??and executives must consider??when expanding around the world, including macro-economics, joint ventures, market entry, corporate valuations, mergers and acquisitions, investment banking, and company culture.

In the book, Jahani offers a comprehensive framework and methodology for examining every major global region in your search for the best fit for your organization. You will also discover methods for accurately pinpointing the value and??potential of your firm’s intangible assets.

An effective and hands-on tool for making solid decisions about business growth and expansion, Data Driven Decisions will prove invaluable to investors, business owners, executives, managers, directors, and??other leaders everywhere.

From the Back Cover

Praise for Data Driven Decisions

Data Driven Decisions does an excellent job weaving together ideas from engineering, capital markets, and business strategy. It is a powerful primer for anyone seeking to understand how these seemingly disparate pedagogies can integrate to impact business decisions.”
―Samia Bouazza, Group CEO and Managing Director, Multiply Group, Abu Dhabi, UAE

“I’ve had the pleasure to work with Joshua for many years and am always appreciative of his ability to distill complex ideas into simple, consumable subject matter. This book does that in spades.”
―Saeed Al Darmaki, Founder, Sheesha Finance, Abu Dhabi, UAE

“Entrepreneurs can learn from the tools in this book. Business success is about developing strong, fundamental customer value that can be scaled across a market. Data Driven Decisions provides methods for how to do just that.”
―Jefrey Joe, Co-Founder and Managing Partner, Alpha JWC Ventures, Jakarta, Indonesia

Data Driven Decisions shows a fascinating way to use concrete engineering tools to run a global business. My academic background on data analysis and my long experience running business across the globe makes me confidently recommend the application of its principles and philosophies for businesses at scale and growth stages.”
―Ricardo Oberlander, Reynolds American Inc, Former President & CEO, Sao Paulo, Brazil

“Intangible assets, such as patent, brands, IT systems, and unique corporate processes are for the past quarter century the main value drivers of businesses. The problem: they are very difficult to value because they are unique and not traded in markets. That’s a major challenge to M&As. This book, blending intangibles with systems engineering goes a long way in alleviating this problem. Highly original and readable, this book is an important resource for executives involved in M&As, appraisers, investors, and business students.”
―Baruch Lev, Philip Bardes Professor (Emeritus) of Accounting and Finance, New York, USA

About the Author

JOSHUA JAHANI teaches Systems Engineering at Cornell University and owns Jahani and Associates, a firm headquartered in New York City that provides investment banking advisory, investment banking transaction, and corporate development expertise to clients from around the??globe.

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