Data Divination: Big Data Strategies
by: Pam Baker – Bob Gourley
ISBN-10: 1305115082
ISBN-13: 9781305115088
Edition 版次: 1
Publication Date 出版日期: 2014-08-21
Print Length 页数: 432
Book Description
By finelybook
Our world is being transformed by big data. The growth of the Internet and the rapid expansion of mobile communications and related technologies have created a massive ¬ flow of data–both structured and unstructured. The availability and use of that data has enormous implications for businesses and for the wider society. Used effectively,big data can drive businesses in the direction of more accurate analyses of vital information,leading ultimately to greater operational efficiencies,cost reductions,reduced risk,speedier innovations,and increased and new revenue. In this book,you’ll find detailed instruction in big data strategy development and implementation,supported by numerous real-world business cases in ten distinct industries. You will learn what big data is and how to wield it–from calculating ROI and making a business case to developing overall and project-specific strategies that actually work. Each chapter answers key questions and will give you the skills you need to make your big data projects succeed. Put big data to work for you and your company today,with DATA DIVINATION: BIG DATA STRATEGIES.
Contents
Chapter 1 What Is Big Data,Really?
Chapter 2 How to Formulate a Winning Big Data Strategy
Chapter 3 How to Ask the “Right” Questions of Big Data
Chapter 4 How to Pick the “Right” Data Sources
Chapter 5 Why the Answer to Your Big Data Question Resembles a Rubik’s Cube
Chapter 6 The Role of Real-Time Analytics in Rolling Your Strategy
Chapter 7 The Big Data Value Proposition and Monetization
Chapter 8 Rise of the Collaborative Economy and Ways to Profit from It
Chapter 9 The Privacy Conundrum
Chapter 10 Use Cases in the Department of Defense and Intelligence Community
Chapter 11 Use Cases in Governments
Chapter 12 Use Cases in Security
Chapter 13 Use Cases in Healthcare
Chapter 14 Use Cases in Small Businesses and Farms
Chapter 15 Use Cases in Transportation
Chapter 16 Use Cases in Energy
Chapter 17 Use Cases in Retail
Chapter 18 Use Cases in Banking and Financial Services
Chapter 19 Use Cases in Manufacturing
Chapter 20 Empowering the Workforce
Chapter 21 Executive Summary
