“This book is solid gold. This content is a must for teams upskilling their knowledge of data and AI builds.”
―DR. JOAN PALMITER BAJOREK, Founder of Clarity AI and author of Your AI Roadmap

“In Data & AI Imperative, Lillian Pierson masterfully breaks down the complexities and challenges of data and AI strategy. The book offers practical guidance like the STAR Framework, as well as real-world examples, that are essential for any leader looking to stay ahead of the fast-moving curve of AI.”
―JOE REIS, Bestselling author of Fundamentals of Data Engineering and Data Practitioner

“AI projects fail because they did not have a proper data strategy. In Data & AI Imperative, industry veteran Lillian Pierson highlights what companies need to be successful. In many cases, the issues plaguing beleaguered startups is not the tech: it’s bad market fit, misunderstanding the customer, over promising, and under delivering. But by reading this book, companies can get it right from the get-go.”
―JORDAN GOLDMEIER, author of bestselling Becoming a Data Head

“Data & AI Imperative emerges not just as a guide, but also a pivotal narrative for the modern marketer and product leader in this new landscape.”
―MADHUKAR KUMAR, CMO, SingleStore, and named ‘Leading CMO to Watch in 2024’ by USA TODAY

“A must read for those who don’t want to get replaced by AI.”
―ARJUN SAKSENA, Founder/CEO, Humanic AI

“Sometimes you just need a smart person to really think through a new and challenging subject from A to Z, so that the rest of us can get a head start. Lillian has done that with the Data & AI Imperative and provides an actionable roadmap for organizations who want to do business in the 21st century.”
―ULRIK LEHRSKOV-SCHMIDT, Global expert on B2B SaaS pricing, author of The Pricing Roadmap, and Managing Partner, Willingness To Pay

“Lillian Pierson has collected her many years of insights gained working with data-drenched organizations who are trying to keep up with the data and AI revolutions. The result is this comprehensive book, Data & AI Imperative, which provides frameworks, assessments, guidelines, and growth-focused actions that are both strategic and tactical. This is a must-read for anyone leading data-driven transformations in their company.”
―KIRK BORNE, Ph.D., Founder and Owner, Data Leadership Group LLC

“This book is a valuable resource for anyone advising organizations on how to turn data and AI into a sustainable competitive advantage; An essential read for business consultants who are working to navigate the complexities of AI-driven transformation.”
―JIM HARRIS, Leading Keynote Speaker at the WEF and AI Consultant to Fortune 500 Companies

“A goldmine for anyone looking to drive value with AI.”
―MARIA VECHTOMOVA, Manager & MLOps Tech Lead, Ahold Delhaize

“An in-depth guide on how modern product, engineering, and GTM teams can harness data and AI: from discovering product-market fit to utilizing product analytics for PLG strategies, plus all aspects of modern marketing and sales use cases… This book covers it all.”
―GURURAJ PANDURANGI, CEO, ThriveStack

“Data & AI Imperative is a must-read for data leaders who want to make real business impact with AI. She breaks down complex strategies into simple, actionable steps, making it easy to align AI projects with business goals.”
―KATE STRACHNYI, Founder, DATAcated and author of ColorWise

“The Data & AI Imperative offers keen insights into the value proposition of investing internally and partnering externally to deliver near-term business value and sustained business growth with data and AI/ML.”
―HEATHER A. SMITH, MPA, PMP, CSM AI/ML, Innovation Leader, and former Associate Managing Director, Innovation & Data Science

“With the Data and AI Imperative, Lillian is addressing an important problem that many companies are now facing, how to derive value from Data and AI in practice. By reading this book, companies will have a better chance at deriving this value.”
―ULRIKA JÄGARE, Head of AI, Data and Architecture at Scania

“An essential resource for anyone looking to harness the full potential of data and AI in their company.”
―HANA KHAN, CEO, Trending Analytics

Praise for Data & AI Imperative

“In Data & AI Imperative, Lillian Pierson masterfully breaks down the complexities and challenges of data and AI strategy. The book offers practical guidance like the STAR Framework, as well as real-world examples, that are essential for any leader looking to stay ahead of the fast-moving curve of AI.”
―JOE REIS, Best-selling Author of Fundamentals of Data Engineering and Data Practitioner

“Imagine standing at the crossroads of technology and growth, where every decision is underpinned by the silent yet powerful pulse of AI. Lillian Pierson’s Data & AI Imperative emerges not just as a guide, but also a pivotal narrative for the modern marketer and product leader in this new landscape. Pierson deftly walks us through this landscape, illustrating how data-driven strategies transcend mere practicality to become truly transformative forces. A must-read for anyone in marketing looking to use data and AI to drive product-led growth.”
―MADHUKAR KUMAR, CMO, SingleStore™, Named ‘Leading CMO to Watch in 2024’ by USA TODAY

“This book is solid gold. This content is a must for teams upskilling their knowledge of data and AI builds. With concrete examples, illustrations, and exceptional details, this is a resource I wish I’d had when starting to work on Fortune 500 AI product deployments.”
―DR. JOAN PALMITER BAJOREK, Founder, Clarity AI & Author of Your AI Roadmap (Wiley 2025)

“Sometimes you just need a smart person to really think through a new and challenging subject from A to Z, so that the rest of us can get a head start. Lillian has done that with the Data & AI Imperative and provides an actionable roadmap for organizations who want to do business in the 21st century.”
― ULRIK LEHRSKOV-SCHMIDT, Global expert on B2B SaaS pricing, Author of The Pricing Roadmap & Managing Partner, Willingness To Pay

“Lillian Pierson has collected her many years of insights gained working with data-drenched organizations who are trying to keep up with the data and AI revolutions. The result is this comprehensive book, Data & AI Imperative, which provides frameworks, assessments, guidelines, and growth-focused actions that are both strategic and tactical. This is a must-read for anyone leading data-driven transformations in their company.”
―KIRK BORNE, PH.D., Founder and Owner, Data Leadership Group LLC