Business Research Methods, 3rd Edition
Author: Christina Quinlan (Author)
Publisher finelybook 出版社: Cengage Learning EMEA
Publication Date 出版日期: 2024-02-02
Edition 版本: 3rd
Language 语言: English
Print Length 页数: 432 pages
ISBN-10: 1473791340
ISBN-13: 9781473791343
Book Description
Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan”s qualitive and holistic approaches are combined with William Zikmund”s quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project. Table of Contents
Part I: Introduction
1. Introducing Business Research
2. Developing Research Skills
3. Understanding Research Ethics
4. Understanding Research Philosophy and The Role of Theory
Part II: Beginning the Research Process
5. The Literature Review
6. Quantitative Research: An Introduction
7. Qualitive Research: An Introduction
8. Research Methodology and Design
9. Understanding Populations and Sampling
10. Writing the Research Proposal
Part III: Data Gathering
11. Fieldwork and Observation
12. Interviews and Focus Groups
13. Surveys and Questionnaires
14. Attitude Measurement
Part IV: Dealing with Data
15. Managing Data and Introducing Data Analysis
16. Analyzing Qualitative Data
17. Analyzing Quantitative Data
18. Completing and Presenting the Research
