Business Communication and Character, 11th Edition


Business Communication and Character 11th Edition
by 作者: Amy Newman (Author)
Publisher Finelybook 出版社: Cengage Learning; 11th edition (March 29, 2022)
Language 语言: English
Pages 页数: 576 pages
ISBN-10 书号: 0357718135
ISBN-13 书号: 9780357718131


Book Description
Discover how your communication conveys your character — or who you are as a person — as you learn to make effective written and oral communication choices in your professional and personal life. Master your own natural, conversational style to earn trust and respect, to differentiate yourself in your career, or to gather funding. This edition addresses today’s most important business communication concepts as new self-reflection questions help you develop a deeper understanding of yourself to better communicate and reach personal and professional goals. A new communication model emphasizes character check, audience analysis, message and medium (CAM) within in-person, online or social media communication. Intriguing examples from real companies illustrate principles at work. You also learn to communicate within a team, resolve conflict and maximize the latest communication and collaboration technology tools. MindTap digital tools help you further refine your communication skills.
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