Business Analytics: Applied Modelling and Prediction
Author:James Abdey (Author)
Publisher finelybook 出版社: SAGE Publications Ltd
Publication Date 出版日期: 2023-12-18
Edition 版本: 1st
Language 语言: English
Print Length 页数: 704 pages
ISBN-10: 1529774098
ISBN-13: 9781529774092
Book Description
Analytical skills are in high demand but short supply. Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision-making.
Key features include:
• Clear signalling of introductory, intermediate and advanced content
• An entire chapter dedicated to data visualisation, introducing Tableau for storytelling with data
• Motivational cases throughout showing how the theory relates to real life
• A wide variety of end-of-chapter exercises to test your understanding of the topics covered
• Online examples and datasets to help you master your analytics skills through hands-on learning
Lecturers also have access a range of online resources developed to support teaching, including a Teaching Guide, solutions to end-of-chapter exercises, PowerPoints and a testbank.
Business Analytics: Applied Modelling and Prediction is suitable for undergraduate and postgraduate students of Business Analytics. This book uses Excel® and Tableau®.
Dr James Abdey is an Associate Professor (Education) in Statistics at The London School of Economics and Political Science (LSE).
Editorial Reviews
About the Author
James has been closely involved with the University of London International Programmes for a number of years, for which he serves as Associate Academic Director, and helped launch the BSc Data Science and Business Analytics programme. James is a Convenor for some courses in the LSE Online portfolio of programmes, and lectures during LSE′s Summer School. Outside of academia, he has also worked on various quantitative-based consultancy projects in areas including the art market and the World Gold Council.
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