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Big Data Analytics: Harnessing Data for New Business Models Hardcover – July 5,2021
by: Soraya Sedkaoui，Mounia Khelfaoui，Nadjat Kadi
Publisher: Apple Academic Press; 1st edition (July 5,2021)
Language: English
Hardcover: 326 pages
ISBN-10: 177188956X
ISBN-13: 9781771889568
Book Description
This volume explores the diverse applications of advanced tools and technologies of the emerging field of big data and their evidential value in business. It examines the role of analytics tools and methods of using big data in strengthening businesses to meet today’s information challenges and shows how businesses can adapt big data for effective businesses practices.
This volume shows how big data and the use of data analytics is being effectively adopted more frequently,especially in companies that are looking for new methods to develop smarter capabilities and tackle challenges in dynamic processes. Many illustrative case studies are presented that highlight how companies in every sector are now focusing on harnessing data to create a new way of doing business.
