Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine Learning to Solve Problems
Authors: Bernard Marr
ISBN-10: 1119548217
ISBN-13: 9781119548218
Edition 版次: 1
Publication Date 出版日期: 2019-05-28
Print Length 页数: 352 pages
Book Description
By finelybook
Cyber-solutions to real-world business problems
Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations,this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes,sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance,drive efficiency,analyse market preferences and many others.
Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company,describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview,including some technical details as well as key learning summaries:
Understand how specific business problems are addressed by innovative machine learning methods
Explore how current artificial intelligence applications improve performance and increase efficiency in various situations
Expand your knowledge of recent AI advancements in technology
Gain insight on the future of AI and its increasing role in business and industry
Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.
Introduction
Part 1 Artificial Inteligence Trailblazers
1Alibaba: Using Artifhcial Intelligence To Power The Retail And Business-To-Business Services Of The Future
2Alphabet and Google: Maximizing The Potential Of Artificial Intelligence
3 Amazon: Using Deep Learning To Drive Business Performance
4Apple: Integrating Al Into Products And Protecting User Privacy
5 Baidu: Machine Learning For Search Engines And Autonomous Cars
6 Facebook Using Artificial Intellgence To Improve Social Media Services
7IBM: Cognitive Computing Helps Machines Debate With Humans
8JD. com: Automating Retail With Artificial Intellgence
9 Microsoft: Making Artifncial intelligence Part Of The Fabric Of Everyday Life
10 Tencent: Using Artifncial Intelligence To Power WeChat And Healthcare
Part 2 Retail,Consumer Goods and Food and Beverage Companies
11 Burbery. Using Artificial Intelligence To Sel Luxury
12 Coca-Cola: Using Artificial Inteligence To Stay At The Top Of The Soft Drinks Market
13 Domino’s: Using Artificial Intelligence To Serve Up Hundreds Of Thousands Of Pizzas Every Day
14Kimberly-Clark: Using Al To Make Sense Of Customer Data
15McDonald’ sUsing Robots And Artifcial Inteligence To Automate Processe
16 Samsung: Automating The Home And Workplace With Artificial Intelligence
17 Starbucks: Using Artificial Intellgence To Sell Milions Of Coffees Every Day
18 Stitch Fix Combining The Power Of Artificial Intelligence And Humans To Disrupt Fashion Retail
19 Unilever. Using Artificial Intelligence To Streamline Recruiting And Onboarding
20 WalmartUsing Artificial Intelligence To Keep Shelves Stacked And Customers Happy
Part 3 Media,Entertainment and Telecom Companies
21 The Walt Disney Company; Using Artificial Intellgence To Make Magical Memories
22 Instagram: Using Artifhcial Intelligence To Tackle Online Bullying
23 Linkedln: Using Artificial Intellgence To Solve The Skills Crisis
24 Netflix Using Artifncial Intelligence To Give Us A Better TV Experience
25 Press Association: Using Artifcial Intelligence To Cover Local News Stories
26 Spotify: Using Artificial Intelligence To Find New Music You Will Love
27 Telefonica: Using Artificial Intelligence To Connect The Unconnected
28Twitter. Using Artificial inteligence To Fight Fake News And Spambots
29 Verizon: Using Machine Learning To Assess Service Quality
)30 Viacom: Using Artifhcial Intelligence To Stream Videos Faster And Improve Customer Experience
Part 4 Services,Financial and Healthcare Companies
31American Express: Using Artifhcial Intelligence To Detect Fraud And Improve Customer Experience
32 Elsevier: Using Artificial Intellgence To Improve Medical Decisions And Scientific Research
33 Entrupy: Using Artificial Intelligence To Combat The $450 Biion Counterfeit Industry
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34Experian: Using Artifcial Intelligence To Make Mortgages Simpler
35 Harley-Davidson: Using Artifncial Intelligence To Increase Sales
36 Hopper. Using Artificial Inteligence To Travel For Less
37 Infervision: Using Artificial intellgence To Detect Cancer And Strokes
38 Mastercard: Using Artificial Intellgence To Cut Down The “False Declines”That Cost Busineses Bilions Each Year
39 Salesforce: How Artificial Intelligence Helps Businesses Understand Their Customers
40 Uber. Using Artificial Intelligence To Do Everything
Part 5 Manufacturing,Automotive,Aerospace and Industry 4.0 Companies
41 BMW: Using Artificial Intelligence To Build And Drive The Cars Of Tomorrow
42 GE: Using Artificial Intellgence To Build The Internet Of Energy
43 John Deere: Using Artificial Intellgence To Reduce Pesticide Pollution In Agriculture
44KONE: Using Artificial Intellgence To Move Millions Of People Every Day
45Daimler AG: From Luxury Personal Cars To Passenger Drones
46 NASA: Using Artifhcial Intellgence To Explore Space And Distant Worlds
47 Shel: Using Artificial Intelligence To Tackle The Energy Transition
48 Siemens: Using Artifhcial Intellgence And Analytics To Build The Internet Of Trains
49 Tesla: Using Artificial Intelligence To Build Intellgent Cars
50 Volvo: Using Machine Learning To Build The World’s Safest Cars
Part 6 Final Words and Artificial Intellgence Challenges
51 Final Words And Artifhcial Intelligence Challenges
About the Author
Acknowledgments
Index
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