AI Strategy for Sales and Marketing: Connecting Marketing,Sales and Customer Experience

AI Strategy for Sales and Marketing: Connecting Marketing,Sales and Customer Experience
Author: Katie King
Publisher: Kogan Page; 1st edition (January 25,2022)
Language: English
Paperback: 288 pages
ISBN-10: 1398602000
ISBN-13: 9781398602007
Book Description
Marketing and sales prioritize AI and machine learning more than any other business department,yet often struggle with how to scale and strategize the opportunities they present.
AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales Author: creating a connected strategy that delivers value today and into the future. Supported Author: practical tips and advice throughout,it covers topics including personalization,upskilling,customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.
Featuring original research and interviews with leading practitioners,it also contains global case studies from organizations in a range of sectors,including Samsung,PwC,Rolls Royce,Deloitte and Hilton,with insights into the various stages of their adoption journeys. Written Author: a recognized industry expert,it is an invaluable resource for those wanting to benefit from using AI strategically in marketing,sales and CX.