Agile Marketing: Implementing Scrum in a Marketing Environment
Author: Greg Kihlstrom (Author)
Publisher finelybook 出版社: Mercury Learning and Information
Edition 版本: 1st edition
Publication Date 出版日期: 2025-02-26
Language 语言: English
Perfect Print Length 页数: 327 pages
ISBN-10: 1501523570
ISBN-13: 9781501523571
Book Description
Book Description
About the Author
With over 25 years working in marketing operations and technology, Greg Kihlström has led and coached teams to move towards Agile Marketing approaches, from Fortune 500 companies to smaller organizations. In addition to writing several bestselling books on marketing topics, he has worked inhouse at companies, owned and managed a digital experience agency, and most recently works with Fortune 1000 companies on marketing technology and operations initiatives that often require a focus on determining return on investment (ROI) and measurement of the meaningful metrics that drive investment decisions in the areas of marketing and customer experience.
下载地址
PDF, EPUB | 4 MB | 2025-03-14
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