Adobe Analytics For Dummies (For Dummies (Business & Personal Finance))
Authors: David Karlins – Eric Matisoff
ISBN-10: 1119446082
ISBN-13: 9781119446088
Edition 版本: 1
Released: 2019-04-02
Print Length 页数: 400 pages
Book Description
Use Adobe Analytics as a marketer —not a programmer!
If you’re a marketer in need of a non-technical,beginner’s reference to using Adobe Analytics,this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.
Even if you’re a digital marketer who doesn’t have their hands in data day in and day out,this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book,you’ll better understand how your marketing efforts are performing,converting,being engaged with,and being shared in the digital space.
Evaluate your marketing strategies and campaigns
Explore implementation fundamentals and report architecture
Apply Adobe Analytics to multiple sources
Succeed in the workplace and expand your marketing skillset
The marketing world is continually growing and evolving,and Adobe Analytics For Dummies will help you stay ahead of the curve.
Title Page
Copyright Page
Contents
Introduction
Part 1 Getting Started with Adobe Analytics
Part 2 Analyzing Data
Part 3 Massaging Data for Complex Analysis
Part 4 Visualizing Data to Reveal Golden Nuggets
Part 5 The Part of Tens
Index
EULA
